Project Report on Facebook Viral Social Media

Essay on Gender Equality Example | Topics and Well Written Essays - 1500 words

On Gender Equality - Essay Example Not simply the physical contrasts of these two, even at their physiological reactions and to different fields. The general public is simply having confusion about the distinctions of the two genders that is the reason clashes emerge. We can look carefully to how we can connect these two genders. In any case, to improve in the event that we perceive first what are their disparities for us to have the option to associate them and resolve the reasons why clashes emerge. As it were, let us take a gander at the two sides on them and settle at the center and comprehend their responses or reactions. With regards to physical appearance men has more characterized muscle structure than ladies. They are the person who are a lot of equipped for lifting overwhelming things when contrasted with ladies in light of the fact that their physical limit is fit for such work. The cerebrum structure of men is not quite the same as ladies. They have more slender corpus callosum. This is the one that interfaces the two parts of the mind. The left half of the mind is the one liable for logical reasoning. Furthermore, this is the point at which the young men can step up to the scores of ladies since men are acceptable with numbers (Turner, 1997). With regards to sexual urges, men are more visual than ladies. Visual things can normally trigger their desires contrasted with ladies. With regards to tuning in, men as a rule have distinctive sort of conduct. In the exploration of Deborah Tannen (1990), she discovered that men will for the most part eye on something different while tuning in to someone. At the point when you converse with them they don't take a gander at you straight however will be looking at different things in the environmental factors. She likewise found at his examination that even at the advancement of men will remain as the proof of the fact that they are so unique to ladies. They for the most part set up holding with different young men with physical exercises; they don't make talking as a mode for closeness to different young men. At the point when it terms to order making, men are more straightforward to what they need and the requests that they offer as indicated by Theiderman. She even expounded that even in posing inquiry there is this line isolates men from ladies. Men are not into subtleties and will pose less inquiries. Men pose inquiries since they need to know something. Their motivation of asking is evidently to accumulate data. Ladies Genuinely, ladies have less muscle definition. Rather they are worked with the end goal of origination and along these lines bear the endowment of conveying their young. As to cerebrum structure, ladies are have a thicker corpus collusom and are accordingly equipped for performing multiple tasks when contrasted with men. As far as sexual urges, ladies are more into contact than visuals. They are effectively stirred when contacted and not simply by visuals. As far as tuning in, ladies take a gander at their accomplices when tuning in. They set their eyes to there companions when listening since it is their method of indicating that their consideration is set to discussion. As to making orders, ladies are gentler in providing orders. They as a rule use slogans and will typically utilize phrases that request affirmation yet in away proposing her own thought or requesting others to affirm with her, (Thiederman). Young ladies build up an alternate vehicle of holding with different young ladies. They enjoy their opportunity to talking as setting up nearer relationship with different young ladies, (Tannnen, 1990). Young ladies as a rule trade mysteries and discussion about a consistent theme when contrasted with young men. For them, on the off chance that they invest energy for chatting with other young lady

Beckon founder - Jochen Frey - about its business model

Beckon founder - Jochen Frey - about its business model INTRODUCTIONMartin: Hi, this time we are in San Mateo in the Beckon office with Jochen. Jochen, who are you and what do you do?Jochen: My name is Jochen Frey, I am the co-founder and CTO of Beckon. And what we do is that we unite all data for marketers in one place so they can finally figure out what works and what doesn’t work, mostly by themselves.Martin: Tell us about your background, Jochen.Jochen: I’m from Germany obviously. I studied software engineering and medicine and then after having started my first company during University even, I decided that I wanted to come to the United states and work here. I was looking for adventure, essentially what it boiled down to and I’d say I’ve found plenty of that.Matin: Okay, great.BUSINESS MODELMartin: Let’s talk about the business model of Beckon, can you tell us briefly how it works?Jochen: Beckon is the software as a service, so we deliver the software mostly for web interface integrations to our customers. Our customers ar e marketers, cross-channel marketers, CMOs, very senior marketers and what we delivered for them is an integrated, normalized, standardized view of all the data which they can then use to make better decisions on a day-to-day basis as opposed to after the fact, as well as use it for their modeling of how they’d like to change if they spent money differently for example.Martin: You are using a very interesting mode of how you aggregate those data, can you explain to us it works?Jochen: Sure, obviously everybody asks us, are you using those APIs? Which kind of APIs do you use? And we’re like; it’s really not the way to go. In order to make marketers happy you have to really be successful there, you have to load data from all sources out there whether they are online, offline digital, non digital, whatever it is you have to be able to get that. And the shortest version of it is, we also call ourselves sometimes the trip.it for marketers which is you can get data via email into Be ckon which enables so many systems that you otherwise couldn’t get the data from an automated basis. With that said, we’re using whatever it takes whether it’s email, or APIs, or SFTP server or whatever it takes, it really is where it’s at but mostly email.Martin: With what type of metrics are you helping CMOs to perform better in their marketing?Jochen: Like leaders of every other business functions, CMOs in the end should be accountable and would like to be accountable for return on investment. And a lot of them are really desperate to have good reports to show to their board or to their CFO because every other business functions has those. Now, it is really hard to measure that in a meaningful way and get all the data together in a meaningful way. So, in order to get there and in order to manage it well, you really want to take it one level down from there. And things that matters to marketers are the impressions that you have, how many people in the B2C world; how many p eople that are aware of me; the engagement; how many people are engaging with my brand, replying to twitter, forwarding things to their friends, those type of things; and then the revenue, obviously; and then typically the retaining people in the mix. So, the metrics that you use to do this and the interesting pieces are marketing spend, how much do they spend and on what obviously. And then the marketing activity metrics, ‘I have sent out emails, I have put them in bill boards, I’ve put them 10 seconds on television, television spots What are the outcomes? How many people have watched it the television spot; how many people retweeted my tweet, those types of things; and lastly the business outcomes, when available. More often they are not, but when they are available, this is how many peopleâ€"what people bought . So those are high level metrics, there is a set of metrics coming up that has been next to impossible to measure but now with Beckon you can which is things like earn ed or unpaid. So typically you pay for a television commercial, that is paid but when the television commercial gets aired you can as well put on your website supporting information or something like that, that’s owned. I own my website, I can put it there and people will see it if they come. And then there is earned which is the people, consumers, whoever saw it and liked it and then retweeted it or like it on facebook or talked to their friends about and then you can measure those types of things. Obviously, you want campaigns or you are going to do more things where you get the free kind of marketing. The earned kind we are being able to measure that and resonates incredibly well with marketers who need to be more efficient doing what they are doing.CORPORATE STRATEGYMartin: In terms of corporate strategy, there are so many predictive analytic start-ups over here in the Valley and what makes you different and why is it that you are trying to solve one of the problems?Jochen: We ll, first of all we are not a predictive analytic start-up, we are all about bringing data together so it becomes actionable for marketers. Many people are trying to go out there and say ‘Make things tell me what to do’ predictive analytics or ‘tell me why it’s going to happen’. Well that’s nice when you can do it, but until we get there it’s really nice as well to see the thing I just did, did it work or did it not work because if it worked I’ll do more of it and if it didn’t work, less of it, so. We believe that the way marketing works is not like one model where you come up with a number saying I should spend 30% on television and 70% on digital and then you manage through that number, that seems bizarre to me. An organization should be able to make a million little decisions everyday where people make just better decisions and you acquire capability in house and for that you need a place where people can look at the data and agree on the data and act on it and that’s where we think the market is right now. Predictive will happen but first you need the data in a form and in a place where you can act on it. CFOs, Financial people would not stand for what marketers do right now. You can’t have your expense report and you just put your receipts into a mailbox and then at the end of the year you go and you want a report and go through the mailbox and sort through the whole thing. No firms function would stand for it, but this is how marketing works today. You do all of those things, there’s data coming out, it sits in places where it doesn’t come together and then you try to make sense of it. If you make sense of it and you gathered and put it in a place, while CFOs press a button and they’ll know how much money they’ve made; they know how much more they need to spend on salary. Marketing typically not so much and it’s not because marketers are not willing or not good doing it, it’s just the data has exploded around them, it us ed to be 4 or 5 channels; radio, television, and other forms. Now it’s 25, 30 channels, you can’t do that in your heads anymore.MARKET DEVELOPMENTMartin: Let’s talk about Market development and especially starting with the ecosystem, can you briefly explain how the eco system for marketer works?Jochen: The eco system I think in my mind there are two eco systems and that is how marketers execute it right now: it’s either in-house or with agencies or with technology; and then there is within technology. And within technology, the landscape that is important to us is that there is more and more channels that marketer can execute whether with Twitter or Facebook or Pinterest that came in over the last year or so, just more and more of those. And there are fantastic systems for just mostly any of the channels, how do you engage with twitter, or email systems very mature market but highly sophisticated. Those are execution systems that are really really good, doing analytics in c hannel, they can tell you if the email works better when you send it at 7 o’clock in the morning or at 10 o’clock in the morning; if with this subject line or another subject line; they are really really good at AB testing marketers or whatever you want. What we do is that we take the outputs from all those systems and say, how many emails did you send; what types of people did you send them to; and what are the open rate, click rates did you get. So for email if you look at it, there still only 5 or 6 metrics that matter:how many did you sent,how many bounced,how many got opened,how many get clicked,how many got forwarded,how many Unsubscribed, that’s 6.And it doesn’t matter which email system it is, it’s always the same thing, so we’ve done this, we’ve mapped what we called the marketing Genome which is a way to tell marketers that taxonomy matters. So we map the channels, we map the metrics and the eco system for us is that all the systems that marketers use to do s omething come up with data that they then use to look at if it was successful or how successful it was or not and that’s the data that we put together. So, we’re in many ways, an analytic layer on top of execution systems.ADVICE TO ENTREPRENEURS FROM JOCHEN FREY In San Mateo we talked with German entrepreneur Jochen about the business model and the history of Beckon. Furthermore, Jochen shares his learnings and advice for young entrepreneurs. The transcript of the interview is provided below.INTRODUCTIONMartin: Hi, this time we are in San Mateo in the Beckon office with Jochen. Jochen, who are you and what do you do?Jochen: My name is Jochen Frey, I am the co-founder and CTO of Beckon. And what we do is that we unite all data for marketers in one place so they can finally figure out what works and what doesn’t work, mostly by themselves.Martin: Tell us about your background, Jochen.Jochen: I’m from Germany obviously. I studied software engineering and medicine and then after having started my first company during University even, I decided that I wanted to come to the United states and work here. I was looking for adventure, essentially what it boiled down to and I’d say I’ve found plenty of that.Matin: Okay, great.BUSINESS MODELMart in: Let’s talk about the business model of Beckon, can you tell us briefly how it works?Jochen: Beckon is the software as a service, so we deliver the software mostly for web interface integrations to our customers. Our customers are marketers, cross-channel marketers, CMOs, very senior marketers and what we delivered for them is an integrated, normalized, standardized view of all the data which they can then use to make better decisions on a day-to-day basis as opposed to after the fact, as well as use it for their modeling of how they’d like to change if they spent money differently for example.Martin: You are using a very interesting mode of how you aggregate those data, can you explain to us it works?Jochen: Sure, obviously everybody asks us, are you using those APIs? Which kind of APIs do you use? And we’re like; it’s really not the way to go. In order to make marketers happy you have to really be successful there, you have to load data from all sources out there whethe r they are online, offline digital, non digital, whatever it is you have to be able to get that. And the shortest version of it is, we also call ourselves sometimes the trip.it for marketers which is you can get data via email into Beckon which enables so many systems that you otherwise couldn’t get the data from an automated basis. With that said, we’re using whatever it takes whether it’s email, or APIs, or SFTP server or whatever it takes, it really is where it’s at but mostly email.Martin: With what type of metrics are you helping CMOs to perform better in their marketing?Jochen: Like leaders of every other business functions, CMOs in the end should be accountable and would like to be accountable for return on investment. And a lot of them are really desperate to have good reports to show to their board or to their CFO because every other business functions has those. Now, it is really hard to measure that in a meaningful way and get all the data together in a meaningful way. So, in order to get there and in order to manage it well, you really want to take it one level down from there. And things that matters to marketers are the impressions that you have, how many people in the B2C world; how many people that are aware of me; the engagement; how many people are engaging with my brand, replying to twitter, forwarding things to their friends, those type of things; and then the revenue, obviously; and then typically the retaining people in the mix. So, the metrics that you use to do this and the interesting pieces are marketing spend, how much do they spend and on what obviously. And then the marketing activity metrics, ‘I have sent out emails, I have put them in bill boards, I’ve put them 10 seconds on television, television spots What are the outcomes? How many people have watched it the television spot; how many people retweeted my tweet, those types of things; and lastly the business outcomes, when available. More often they are not, but when they are available, this is how many peopleâ€"what people bought . So those are high level metrics, there is a set of metrics coming up that has been next to impossible to measure but now with Beckon you can which is things like earned or unpaid. So typically you pay for a television commercial, that is paid but when the television commercial gets aired you can as well put on your website supporting information or something like that, that’s owned. I own my website, I can put it there and people will see it if they come. And then there is earned which is the people, consumers, whoever saw it and liked it and then retweeted it or like it on facebook or talked to their friends about and then you can measure those types of things. Obviously, you want campaigns or you are going to do more things where you get the free kind of marketing. The earned kind we are being able to measure that and resonates incredibly well with marketers who need to be more efficient doing what they are doin g.CORPORATE STRATEGYMartin: In terms of corporate strategy, there are so many predictive analytic start-ups over here in the Valley and what makes you different and why is it that you are trying to solve one of the problems?Jochen: Well, first of all we are not a predictive analytic start-up, we are all about bringing data together so it becomes actionable for marketers. Many people are trying to go out there and say ‘Make things tell me what to do’ predictive analytics or ‘tell me why it’s going to happen’. Well that’s nice when you can do it, but until we get there it’s really nice as well to see the thing I just did, did it work or did it not work because if it worked I’ll do more of it and if it didn’t work, less of it, so. We believe that the way marketing works is not like one model where you come up with a number saying I should spend 30% on television and 70% on digital and then you manage through that number, that seems bizarre to me. An organization shoul d be able to make a million little decisions everyday where people make just better decisions and you acquire capability in house and for that you need a place where people can look at the data and agree on the data and act on it and that’s where we think the market is right now. Predictive will happen but first you need the data in a form and in a place where you can act on it. CFOs, Financial people would not stand for what marketers do right now. You can’t have your expense report and you just put your receipts into a mailbox and then at the end of the year you go and you want a report and go through the mailbox and sort through the whole thing. No firms function would stand for it, but this is how marketing works today. You do all of those things, there’s data coming out, it sits in places where it doesn’t come together and then you try to make sense of it. If you make sense of it and you gathered and put it in a place, while CFOs press a button and they’ll know how mu ch money they’ve made; they know how much more they need to spend on salary. Marketing typically not so much and it’s not because marketers are not willing or not good doing it, it’s just the data has exploded around them, it used to be 4 or 5 channels; radio, television, and other forms. Now it’s 25, 30 channels, you can’t do that in your heads anymore.MARKET DEVELOPMENTMartin: Let’s talk about Market development and especially starting with the ecosystem, can you briefly explain how the eco system for marketer works?Jochen: The eco system I think in my mind there are two eco systems and that is how marketers execute it right now: it’s either in-house or with agencies or with technology; and then there is within technology. And within technology, the landscape that is important to us is that there is more and more channels that marketer can execute whether with Twitter or Facebook or Pinterest that came in over the last year or so, just more and more of those. And the re are fantastic systems for just mostly any of the channels, how do you engage with twitter, or email systems very mature market but highly sophisticated. Those are execution systems that are really really good, doing analytics in channel, they can tell you if the email works better when you send it at 7 o’clock in the morning or at 10 o’clock in the morning; if with this subject line or another subject line; they are really really good at AB testing marketers or whatever you want. What we do is that we take the outputs from all those systems and say, how many emails did you send; what types of people did you send them to; and what are the open rate, click rates did you get. So for email if you look at it, there still only 5 or 6 metrics that matter:how many did you sent,how many bounced,how many got opened,how many get clicked,how many got forwarded,how many Unsubscribed, that’s 6.And it doesn’t matter which email system it is, it’s always the same thing, so we’ve don e this, we’ve mapped what we called the marketing Genome which is a way to tell marketers that taxonomy matters. So we map the channels, we map the metrics and the eco system for us is that all the systems that marketers use to do something come up with data that they then use to look at if it was successful or how successful it was or not and that’s the data that we put together. So, we’re in many ways, an analytic layer on top of execution systems.ADVICE TO ENTREPRENEURS FROM JOCHEN FREYMartin: Assuming one of your German friends comes to you and says, ‘Jochen I want to start my own company’, what would you advice him? What should he do and what shouldn’t he do?Jochen: I am laughing because there has been so much glamour around starting your own company and everybody is supposed to do it, at least around here it’s that way that people come up I’ve talked to people and I’ve met a lot of people who are in their 25 and think they are late to start their own company: ‘it’s too late, you should do it right in the university’ or whatever it is. And I laughing because there is such a glamour around it and the reality is simply not as rosy. Everybody knows that it’s incredibly hard work but I am not sure if everybody knows that failure is more likely than success, even moderate success. Some of the VCs told me that a third of the companies do well, a third break-even, and a third just burns out. So don’t assume that it’s glamorous, don’t assume that you’re going to make a lot of money. Chances are if you have a good job at Google or some such place, you might make more money in 10 years of your life. Be prepared to put 5 to 10 years into it, probably more like 10 now a days and be prepared to work incredibly hard. So, I think that people are built for that and who actually don’t have much of a choice in doing something different and really be happy, then you absolutely have to do this. But think hard about it, don’t do it for th e glamour.The other thing is find a good partner to do it with, if you can help it don’t do it by yourself, find somebody that you see eye to eye with, it’s so important. There are going to be bad days, there are going to be really really bad days and you want someone who you can rely on good judgment and for strength and for just the support in general. It’s a total roller coaster, the same day you can just be so excited and then so disappointed. The highs and lows of emotions are amazing.In terms of how to actually how to do it, many people have said that and I think you should pick something you care about, you have to be able to care about it even when you are not making a lot of money and maybe you never will and you still you want to be able to feel like it’s been worth the time, the years, things you haven’t done. You want to be able to look back and say that it was absolutely worth the shot, it was worth trying. I think those are probably the major ones.Martin: Ok ay. Jochen, thank you very much for your time. And as Jochen said, it is very important that you find the right co-founder, maybe you look around your people, your friend or maybe your co-students and see who would be willing and able to start a company with you. Thank you very much.

A Look Inside The WorldCom Scandal Essay - 945 Words

WorldCom was the ultimate success story among telecommunications companies. Bernard Ebbers took the reigns as CEO in 1985 and turned the company into a highly profitable one, at least on the outside. In 2002, Ebbers resigned, WorldCom admitted fraud and the company declared bankruptcy (Noe, Hollenbeck, Gerhart, Wright 2007). The company was at the heart of one of the biggest accounting frauds seen in the United States. The demise of this telecommunications monster can be accredited to many factors including their aggressive-defensive organizational culture based on power and the bullying tactics that they employed. However, this fiasco could have been prevented if WorldCom had designed a system of checks and balances that would have†¦show more content†¦The CFO Scott Sullivan forced his henchman, David Myers to see to it that accruals were released from various business units including UUNET. When Myers ordered the accrual release from UUNET’s CFO, David Schneeman, he met resistance. Myers got angry with Schneeman and ultimately found another person to complete the accrual release in order to appease Sullivan, who worked for Ebbers (Kaplan Kiron, 2007). Bullying was another tactic of this company. Workplace bullies typically target independent employees who refuse to be subservient (Weidmer, 2011). For instance, when Cynthia Cooper, an internal auditor, was made aware of a questionable transfer, she brought it up at an audit committee meeting. After the meeting, Sullivan screamed at her and told her to stay away from that account (Kaplan Kiron, 2007). Additionally, victims of workplace bullying may experience various symptoms such as weight loss and difficulty sleeping (Namie, 2003). This is exactly what happened to accounting manager Betty Vinson. Sullivan bullied Vinson into releasing accruals. Vinson was eager to maintain her status and did as requested, more than once. Vinson began to lose weight and sleep due to the bullying she experienc ed and the guilt she carried (Kaplan Kiron, 2007). Preventative measures could have been instituted to avoid the WorldCom corporate fraud. First, WorldCom should have had an external Board of Governors comprised of businessmenShow MoreRelatedThe Sarbanes Oxley ( Sox ) Act Of 20021617 Words   |  7 Pagesthis area. Brief History of SOX Enactment The Sarbanes-Oxley Act of 2002 was created by Congress in response to financial scandals. There were several incidents which contributed to the need for legislature such as SOX. For purposes of brevity, the focus here will be on two of the largest financial scandals leading up to the passage of SOX, which are of those of Enron and WorldCom. In October 2001, Enron announced it was reducing after-tax net income by approximately $500 million shareholders’ equityRead MoreThe Sarbanes Oxley Act And Enron Essay1565 Words   |  7 Pageslaw in 2002 and it was ment to ensure that publicly traded companies complied with policies that made their financial records honest and not distorted to make them look better or to make them look worse. This was supposed to cut down on the corporate fraud with accounting. This all started because some companies such as, Enron and WorldCom. Enron was reporting inaccurate trading revenues by acting as a middle man in partnerships and selling back and forth these partnerships and crediting Enron for theRead MoreSarbanes Oxley Federal Law1073 Words   |  5 Pagesattractiveness of the United States for investors. The most notable cases of accounting malpractice include such scandals as Enron Corporation, Tyco International PLC, and WorldCom (Engel, Hayes, Wang, 2007). These companies we re extremely concentrated on increasing profit in an unfair way by providing investors with falsified financial statements. As a result of these public scandals, it was a need in new more strict regulatory standards in terms of protecting investors from fraud activities ofRead MoreThe Sarbanes Oxley Act ( Fraud )1075 Words   |  5 Pages Fraudulent activities and embezzlement are more prevalent in organizations than most people think. Because of the multitude of previous scandals, the Sarbanes-Oxley Act has required all publicly traded U.S. companies to have internal auditing and internal controls to check for fraudulent activity and embezzlement. While the Sarbanes-Oxley Act only applies to public businesses, the requirements of it should be applied to all types of businesses, even universities. 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WorldCom overseers effectively exaggerated the association s bookkeeping numbers, enlargement theRead MoreAccounting Fraud And The Financial Fraud1761 Words   |  8 PagesIntroduction WorldCom CEO Bernard Ebbers, former partner said â€Å"He didn’t know anything about the long distance or telephone business, but he knew how to read numbers, he was a number cruncher.†(â€Å"Inside†) This should have been a warning sign to those investing in the company that Ebbers wasn’t the best choice to run the 2nd biggest telecom company in America. WorldCom was just one of many accounting frauds that took place in the early 2000’s. But unfortunately that trend of dishonest accounting didn’tRead MoreManagement Theories And Ethical Theories2085 Words   |  9 Pagesaccounting practices. Cooper battles with the Board on exposing the company and letting everyone know what is going. Bernie Ebbers is the CEO of the company; he has built up the company to be the super-giant it has become. David Myers is the controller of WorldCom that allowed these practices to go on and would be the nail on the coffin to help Cynthia Cooper close her case o n the accounting procedures that were used and how everything happened. Many other people had a role in exposing and operating this scamRead MoreThe Sarbanes Oxley Act Of 20022394 Words   |  10 Pagesbusinesses still functioning today.â€Æ' Introduction Most people remember the Enron scandal that surfaced in 2001 and took down the goliath company within months. The corruption and greed that surfaced in the months after Enron went into bankruptcy was astounding and has been studied over and over again as to how exactly it was allowed to happen. Enron, combined with the bankruptcy of other giants such as Tyco and WorldCom, all due to corporate corruption and greed lead to the creation of the Sarbanes-Oxley

Sea Can Hydroponics Project - 719 Words

The University of Manitoba Efficient and Renewable Technology Hub (UMEARTH) is applying for $200 to be used to cover costs for our Sea Can Hydroponics project. UMEARTH was recognized as a technical society in 2015. Our goal is to bridge the gap between engineering students and the sustainable technology industry. Our past initiatives have included a speaker series, a wine and cheese event, and several projects carried out in conjunction with the Physical Plant. UMEARTH understands that there is a growing need for fresh food in northern communities in Canada. In developing and producing a hydroponic farming system within a shipping container, we are aiding access to certain limited foods. With the system being in a sea can,†¦show more content†¦It provides them an opportunity to implement what they have learned in class towards hands-on involvement and research. Within the project, there are teams dedicated to completing our design’s electrical, mechanical, structural and grow system aspects. Students are given an opportunity to work together simultaneously through the effort of promoting and fundraising for the student group. Involved students have commitment into completing this project, with a group of over a dozen people regularly attending a weekly meeting. We discuss all elements related to the project including, but not limited to, research, implementing designs, trials, budgets and fundraising. This project is expected to take two years to complete, so there is opportunity for more than one year of engineering students to be able to take part in the design-build of this project. We have three generous mentors assisting us on this project. Danny Mann, P.Eng. is a team advisor and is the Department Head of Biosystems Engineering on campus. Derek Neufeld is another of our advisors. He is a graduate of the University of Manitoba and works in the renewable energy sector. Derek is able to provide relevant information from a business aspect as he runs his own company called Dragon Engineering. Lastly, Reza Fazel-Darbandi is a graduated engineer specializing in hydroponics, having his ownShow MoreRelatedThe World Of The New Country977 Words   |  4 Pageslow in the sea. These were designed to break the large waves coming towards the sea. Oceania: The Atlantis Project Appropriately named Oceania, this new country is expected to be built off the coast of Panama, 50 miles due east. Oceania will utilize ocean pontoon floating technology, similar to that used by the Saigon Floating Hotel, off the coast of Saigon, Vietnam, which was designed by Sten Sjostrand. 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Comparing types of artificial light on plant growth [Exp]   101Read MoreJames Finlays Attachment8695 Words   |  35 Pagesland, which was acquired from British East Disabled Co-operative, which had made unsuccessful attempt to grow flax commercially. Kericho some 300 kilometers west of Nairobi, is ideally situated for growing tea, Its situated in the equator 2167m above sea level and enjoys favorable rainfall pattern influenced by proximity to lake Victoria . The soil is reach with very high organic content. The company land is a contiguous unit extending some 10972 ha in Kericho and Bureti Districts. AHP is a multinationalRead MoreWe Must Obey Our Elders17194 Words   |  69 PagesFirstborn among many Spiritual Brothers,† in Order to make it Perfectly Clear and Easy to Understand, except that 99% of the People would not Understand what it Means by Spiritually. 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I ve discussed it at the dinner table

Dimensions of Diversity Free Essays

There is much lip service given these days to the concept of diversity in the workforce. The reason that it is â€Å"lip service† is that many people only have a vague understanding of what a diverse workforce actually is and why diversity is highly important within the business world. There are a number of reasons why a diverse workforce is an effective workforce. We will write a custom essay sample on Dimensions of Diversity or any similar topic only for you Order Now On a baseline level, a workforce that incorporates various dimensions of diversity will never be a stagnant work force. That is, when the people who make up the work force come from a multitude of backgrounds, there will be a variety of different perspectives offered on various business decisions. For example, if there is a question regarding how to market a specific product to a specific group of people, would it not be wise to have individuals from that specific group of people part of the decision making process regarding the actual marketing plan? It is surprising that there will be a number of companies that will actually exclude the targeted group from the planning stages. This is terrible management and will only lead to a number of missteps and oversights that could have easily been corrected had a more diverse workforce been employed. Also, incorporating dimensions of diversity in the workforce is the moral thing to do. To have a workforce that is exclusionary is no different than a cancerous growth at the epicenter of the company. Lack of diversity will eat away at a company until it can not function and, in the modern era, a workforce that is not diverse does not belong in the modern era at all. How to cite Dimensions of Diversity, Papers

Management Styles in the Workplace Essay Example

Management Styles in the Workplace Essay Management Styles in the Workplace Purpose Statement: My purpose today is to inform you on four different management styles in the workplace. Thesis Statement: It is important for managers to understand their management style when certain situations arise in the work place, by knowing your management style you will become a better leader. Introduction:Have you ever been told, â€Å"Do it this way or don’t do it at all?† if so do you know what type of leadership or management style this. Well today, I’m going to inform you about four different type of management styles; democratic, autocratic, paternalistic, and laissez-faire. Also, I am going to explain the advantages and disadvantages of each management style.Main Point 1: Democratic Management Style A. What is it? a. According to Building a Management Style, Democratic management builds commitment among employees in order to generate new ideas. It is one that seeks input from all employees and allows the staff to use their own work methods, to get the task done in a timely matter. The Democratic Management Style is similar to the participatory leadership style because it produces moderate task efficiency but high satisfaction, according to the textbook. These two types of management style result in a transformational leadership approach according to the publication by Larry Thompson. This approach results in staff empowerment by making the staff or team feel that they are part of the decision making process, which will motivate your team and generate new ideas. B. What are the Advantages and Disadvantages a. Advantages: i. It is people centered ii. Encourages others to share ideas iii. Tolerating alternative views (understanding at there is more than one way of accomplishing the goal) b. Disadvantages: i. The manager could be taken advantage of due to employees not working to their full potential. ii. Moderate task efficiency iii. Slow down decision making process Main Point 2: Autocratic Management Style A. What is it? a. According to Building a Management Style autocratic managers do a complete 180 has far as treating his/Her staff. The book states this type of manager is single-minded about getting long-term results, and help from others. b. Autocratic management style is very similar to high directive leadership style studied in the textbook, such as; productivity is high, with little concern for people and their satisfaction level. The autocratic management style only offers one-way communication, and that is through the leader. This type of management style falls into the transactional theory according to the publication by Larry Thompson. B. What are the Advantages and the Disadvantages?a. Advantages: i. Although this type of management style seems pretty forceful there are many advantages. According to Managementstyle.org a few of the advantages are: 1. Instructions are forceful,2. can make fast decisions, 3. less unexpected side track situations due to lack of communication. b. Disadvantages: i. With such a Hitler style management approach there will disadvantages to using the autocratic management style, according to Managementstyle.org, such as: 1. The staff may feel useless as they are not consulted 2. Input from the staff is not allowed 3. Staff waiting on instructions (will cause delays) Main Point 3: Paternalistic Management Style A. What is it? a. According to learningmanagement2.com the paternalistic management style is combination of both democratic and autocratic management styles. Paternalistic managers will ask for the staff views and opinions, which allows them to feel involved, but in the end the manager will make the finial decision. b. According to Dr. Daniel Theyagu, who is a corporate trainer and seminar leader, suggest that by using the paternalistic management style approach, the leader will learn to move away from delegation to empowerment. i. Dr. Daniel Theyagu suggests leaders should stay involved with the development of their staff, so that the manager can be aware of his/her staff’s needs. ii. It is important for constant communication, to clear up any uncertainty among the staff and make sure everyone is on the same level for common values and goal of the project or task. iii. Dr. Daniel Theyagu also believes that when people feel involved they are more likely to ‘â€Å"buy in’ the visions and values of the leader.† Main Point 4: Laissez Faire Management Style:A. What is it? a. Laissez Faire Management style is also known as negligent leadership style in the textbook. According to the business dictionary website, laissez-faire management styles is a non-authoritarian approach to management. This type of manager feels that or â€Å"believes that people will excel when they are left alone to respond to their responsibilities and obligations in their own ways. B. What are the advantages and disadvantages?a. Advantages: According to about.com this type of management can be very effect if: i. When leaders are still there for consultation and feedback ii. Members are able to work alone and still be motivated iii. If Members are highly skilled, they do not need to wait on management to tell them how to complete the task. b. Disadvantages: In most cases the disadvantages out way the advantages because i. The lack of guidance may leave the staff feeling neglected. ii. According to the textbook, leader take no part in the decision-making process and offers little advice or direction. Conclusion: We will write a custom essay sample on Management Styles in the Workplace specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Management Styles in the Workplace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Management Styles in the Workplace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We are all managers of your own lives, but one day we will be leaders of others. Democratic management style allows others to take part in the decision-making process. Autocratic management style leaders make decisions without regards to others. Paternalistic allows for others input, but the decision is still up to the leader. Laissez-faire management style is a more hands off approach, and this type of leader style is not recommended for most situations. Knowing what the different types of management styles are, and what they mean, this can be an informative advantage to maybe using certain management styles in certain citations.

How to Start Writing a Book

How to Start Writing a Book Youve finally decided to write a book, and youre pumped about it. Youre confident your book is going to be one of the greatest written works in literary history. It will be the hot topic of discussion at book clubs everywhere! But when you consider actually starting the process, you feel stuck. Now what?Everyone has his or her own distinct writing style. Some gush out words to create a lengthy and very rough draft, while others agonize over every single word and sentence. Certain writers start at page one, while others create the body first and then fill in the intro later. Some arent even quite sure what genre they want to follow until theyve hashed out several pages.Whatever your creative process, youre likely to run into a few walls as you embark on your writing journey, so here are a few tips to get you started and to simplify the process.Dedicate a special space to your writingFind a spot that is set apart from the other events of daily life, and use that space each time you wri te. Cater the environment to your specific needs. Does music help you relax and inspire creativity? Or, do you prefer silence? Do you need to look out the window? Consider your personal preferences and the elements that will best invite the magic into your writing process.Devote part of each day to writingOnce youve established a good environment conducive to writing, make a plan to establish a solid, regular plan of action. Just like getting six-pack abs requires regular exercise, your literary masterpiece also needs constant, dedicated attention. An obstacle many writers face is the lack of motivation to sit down each and every day and ignore all of the distractions. Set aside a certain amount of time every day (or even a certain exact time; set an alarm on your phone!) to add content to your book.Set a goal for how many words you will write per day. Start small- say, 200 words a day- and increase your volume of daily work from there. Even small contributions can add up with consi stent effort.Solidify your ideaOnce youre ready to start putting words down, begin with one sentence describing what your book is about. This statement offers a big-picture view of your book. You might even use this sentence when youre ready to market your final work! But for now, focus on this short expression as a very simplified summary and a means to focus your intent. Instead of using your characters name, use vivid descriptors. For example: An enterprising teenage boy starts his own business in a rural town unaccepting of new ideas and confronts the woes of poverty within the community.Create memorable charactersIn most book reviews and recommendations from friends, I find a common thread: The characters were complex/relatable/likable. Very seldom will I hear someone rave about a book if he or she wasnt moved by the people in the story. Consider characters like Sherlock Holmes; we all know who he is, but the details about his stories are a bit hazier. People latch on to charac ters.This means your characters need depth and background so your readers can lose themselves in their lives. What is your characters name? What are her goals and desires? How will she achieve them? What conflicts does she face? How will she change?Mapping out the path of your characters development follows what is called a character arc. Each character goes through a transformation from the beginning to the end of your story. Just as Harry Potter starts out as an innocent boy and becomes a steely-eyed young man, your characters go through a transformation. Typically, a character progresses through a series of stages.Stage 1 - Ordinary lifeHere the characters before picture is set up. We learn some details about the foundation of life before anything juicy happens.Stage 2 - Call for adventureSomething happens to our main character to motivate him to follow a certain course. For example, in Hamlet, the kings ghost appears to Prince Hamlet and tells him who his murderer was, stirrin g Hamlet to seek revenge.Stage 3 - Refusal of callAt this stage, the character hesitates to embark on this grand mission. Here we see the characters flaws and fears.Stage 4 - Encouragement from a mentorThe character musters up courage with a little help from a wise friend.Stage 5 - Trials and challengesInevitably, the hero faces his foes, and his outlook and personality are significantly changed.Stage 6 - RebirthThe ordeals the character has faced cause him to rise again as a new person, usually with renewed strength, determination, and focus.Stage 7 - Resolution and restThe characters woes seem to settle down, and life offers a quiet pace once again for our hero.Crafting the details of your characters story can present a daunting task, but once you decide on the path your protagonist will follow, the details will fall into place through the events of your story.Set your settingAre you writing a work of historical fiction? Do your research about the particular time period and a rea of the world. Are you on the beach? In space? Figure out what that means for the flow of your text. In works of nonfiction, hash out what you want your readers to learn. Will you go broad on a subject or focus on exploring one aspect in depth?Outline your storyMap out a summary of your story. In a work of fiction, what happens to your characters and when? If youre writing nonfiction, create an outline of the points you want to cover and in what order. In a nonfiction work, writing out a table of contents can help you focus the direction and points of your book.Heres an example of an outline Id create if I were writing a book about road cycling:IntroductionAbout the BookChapter 1: What is Road Cycling?Road cycling vs. mountain bikingGetting the right equipmentWhat kind of bike is right for me?Benefits of cyclingChapter 2: Finding Your PathRiding with trafficCommuting by bikeLocating out-of-traffic paths in your areaCreating an outline provides you with the scaffolding for your bo ok and gives you a springboard from which to launch into your story. Seeing the bare bones of your intended story will inspire you to fill in the gaps and will give you much-needed direction.Start at the endIf youre not sure where your story will start, focus on the ending of your work and figure out how you want to get there. Does Captain Yellow Beard find the treasure at the end? What state is he in when he gets there? Deciding the conclusion of your work first will give you a better idea of the details and events youll need to incorporate.When you work back to the first chapters, keep in mind that the first few sentences of a book are very important to readers. Some look at those first sentences to get a feeling of whether they want to proceed through the whole work. So hook them in quickly. Dive into the conflict of the story to set the mood instead of describing the scene first. You can provide character development as you go. For nonfiction books, an author can hook readers by relating a surprising or interesting example related to the subject matter. For example, in my road cycling book, I could relate my first experience scaling a mountain road in the snow.Plan for discouragementDuring the process, youre bound to face frustration, confusion, and self-doubt. Plan for these obstacles and prepare a plan to counteract them. Perhaps you can be ready to visit an inspiring mentor who always manages to boost your confidence and motivation. Maybe you can save a really enjoyable section of your book to write when you feel like youre running on empty. Whatever your strategy is, prepare it in advance. Even simply steeling yourself for that doubt to creep in can help you avoid being swallowed up by it.Above all else, doing something is better than doing nothing when youre facing the task of getting started on your book. Following a plan can help you feel more focused on the task and help you overcome those first twinges of self-doubt or the dregs of writers block. Dive in! Before you can publish your masterpiece and bask in its bestselling success, you have to write it. Good luck!

How To Use Your Blog To Tell A Story

How To Use Your Blog To Tell A Story A story can prick a conscience. A story can motivate into action. A story can cause outrage or empathy. A story can take a reader off of her sofa and on an adventure across the world. We often talk about using story in content marketing as a way to tell about our brand, our team, our product, or our service. We discuss how to use storytelling for businesses as a way to make themselves more human. We give pointers on how to write copy  in a story-like manner that would make it interesting to read. But what about telling a genuine story, free of the responsibility of overtly furthering your brand? In an age of long form content, it makes sense to delve into telling stories online. Our brains like stories. It makes them active, and if the story uses the right words, it causes our brain to respond as if what we were reading was really happening to us. Words that speak of action make our motor cortex buzz. Words that speak of textures get our sensory cortex alight. In other words, when we read a story, our brains light up like a meteor shower on a dark winter night. Our brain, on a diet of stories, is intense. The Plays the Thing, wherein Ill catch the conscience of the King. Hamlet What Makes A Good Story No one will agree on what makes a good story completely. We all have our own tastes that dictates which kinds of stories we are drawn to, and the kind of language we prefer to read. But there are a few ways to consider good story as you create your own. There are also a few generalizations that can tentatively be applied across the board, no matter which approach to story you take. 1. Simplicity is best. A simple plot is ideal. It is the convoluted plot that allows a soap opera to go on endlessly for 30 years. A simple plot, with simple motivations, will always be easier for you to write and a reader to follow. A simple plot can be deceptively complex, depending upon how you tell the story. Unique and conflicting points of view, jumping back and forth in time–these all make a simple plot compelling and deep. Can you sum up the plot in a sentence or two? Simple language that is clear and concise is also best. 2. Boring words dont work. Cliches  don’t work. Phrases that have become common don’t work. Our brain skips over phrases it is used to seeing without registering them as anything special. Common phrases (tough as nails) dont light up our brain. This isnt a license to write purple prose that is extravagant and excessive.  In his 10 Rules Of Writing, author Elmore Leonard ended his list with this: Try to leave out the part that readers tend to skip. Leonard understood how people read books, whizzing by solid paragraphs of purple prose to get to the dialogue. The dialogue, after all, is where the characters develop, where they interact, where the action happens. Avoid cliches, but dont turn to purple prose to do so. Look for concise and unusual word pairings that readers brains havent become accustomed to yet. 3. Get familiar with literary devices. When telling a story, you cant avoid using literary elements, even if you wanted to. These include things like  plot, dialog, setting, narrative, characters, mood, theme, and so on. Without them, there is no story. You could, however, avoid using literary techniques, though that would be a shame. These include things like allegory, irony, personification, metaphor, etc. They make your story richer. Even the simplest story becomes a real story when you use literary techniques. In The Old Man And The Sea, the plot could be summed up as an unlucky fisherman finally catches a marlin. Of course, Hemingway made that simple idea into much more than that, using conflict and allegory and imagery to tell something completely different. Use classic  literary devices  in your story if youre not sure how to make a boring story interesting. Once you realize how many  literary techniques  you can use to tell the same story, you wont suffer from the I dont have a story to tell syndrome that keeps you from giving storytelling a try. 4. There must be conflict. Without conflict, your story is not a story. It is an article. A listing of facts. It is informative but not dramatic, readable but not eminently so. Conflict is what propels and pushes a story forward, what keeps a reader guessing and reading. Though there has been disagreement on what kinds of conflicts are truly legitimate (depending upon your philosophy), here is a list of possible  narrative conflicts  you might use in a story: Man against man. Man against society/institution. Man against nature. Man against machine. Man against self. Man against God. Even a superhero cannot be so super that there is no conflict, no thing that could stand in the way. There must at least be Kryptonite. Conflict, in stories, is the engine that keeps them going forward.5. Have characters your readers can cheer for. Along with having conflict, you need characters that your readers can cheer for. Ever read a book and disliked the main character? You end up disliking the book, even if the story was good. Its tough to be sympathetic with characters we dont like. Readers want to be able to root for someone. They want a character that at some point is a fill-in for the heroic or the noble or the daring or the adventurous–the things they dont experience in daily life. Sometimes the best way to tell your reader about a character is to create another character who acts as a  foil. A foil contrasts another character in such a way that it highlights qualities that you could otherwise not reveal. For example, Draco Malfoy and Harry Potter. You learn more about these two characters by how different they are when contrasted with each other. How To Approach Storytelling Lets look at a few different approaches that people have used to understand story, a kind of crash course on some storytelling basics. The 7 Basic Plots In 2006, after 34 years of writing, Christopher Booker published  The Seven Basic Plots: Why We Tell Stories. In it, he proposed that all stories can fit into one of seven basic plots: Overcoming the monster. Protagonist vs. antagonist. The antagonist is threatening the protagonist and all that the protagonist holds dear. Rags to riches. Poor protagonist acquires vast wealth, loses it, then finally gets it back when he/she has grown as a person. The quest. Protagonist (and friends) set out to find something, facing many challenges along the way. Voyage and return. Protagonist travels to a strange place, faces challenges, and returns with nothing but valuable experience. Comedy. Protagonists are destined to be together, but something keeps getting in the way. By the end, it is all resolved. Tragedy. The protagonist becomes the villain, falling from grace. His/her death at the end is a good thing. Rebirth. The protagonist is a villain or unlikeable. By storys end, though, has completely turned around. Others have come up with their own efforts to diagram story in a similar manner to Booker. Ronald Tobias wrote 20 Master Plots And How to Build Them, coming to a different conclusion than Booker and going into more detail (get a PDF checklist of these plots).  Georges Polti created a list of 36 Dramatic Situations in which he came up with every possible situation that might occur in a story. These are not quite the same as categorizing an overall plot; they could be used in many combinations within one of Bookers plots. Whether you agree with Booker or Tobias understanding of plot, the key is to be able to familiarize yourself with available plots.  Understanding these plots may help you tell your story better just by knowing how you are approaching what you are trying to say. Brands can also  use these basic plots as a way to understand how to tell a story about themselves (and maybe understand they are not relegated to just being funny and inane). The Heros Journey In 1949, Joseph Campbell wrote a book, The Hero With A Thousand Faces, that proposed that almost all mythical stories across culture followed a similar pattern. This monomyth was known as The Heros Journey. Everyone from musicians, video game makers, writers, and movie makers have used The Heros Journet as a model for their stories. Blogger Lisa Paitz Spindler has done an excellent job explaining and illustrating The Heros Journey. While Campbells theory on how to interpret myths has come under fire as being an oversimplification of complex myths, many writers still turn to his theory for their stories. You can see several of Bookers seven plots as possibly fitting into The Heros Journey (quest, rags to riches, monster, etc.) Modern mythology, such as Lord of the Rings and Star Wars, reflect elements of this Heros Journey.  If youre a Star Wars fan, youll recognize the plot almost immediately. George Lucas all but followed Campbells approach to monomyth to the letter.  Movies have further refined and simplified The Heros Journey into a formula of sorts; you are likely quite familiar with the pattern you see here, even if in a simpler form. The Inverted Pyramid The Inverted Pyramid method of telling a story is most commonly associated with journalists and news articles. In it, you tell the most important part of your story right at the beginning and then gradually break it down with details as the story progresses. This is because people might not read the full news story, but instead rely on the headline and the first paragraph or two to get a summary of the story. It is also a way to play your hand up front, trusting that the dramatic and explosive beginning will securely hook a reader and keep them reading. Pennsylvania State University, Newsletter, January 2011 The important questions–who, what, when, where, how–get answered in the first paragraph. The why is explained later in the article, as less important details and backstory trickle out. Letting Readers Decide Do you remember the delightful Choose Your Own Adventure books? As a kid, I loved reading them. A while back, I attempted a kind of CYOA on the Todaymade blog in the form of a social media adventure. A bit corny, yes, but readers had fun with it. When you let the reader decide how the story unfolds, you get to write several alternate endings (a bit of fun) but have to keep everything organized (a bit tricky). Youll write several types of plots, conflicts, and endings with the same characters, which can be a challenge. You will also write so that the main character is the reader. There are other ways to make your story interactive. Michael Lutzs story My fathers long, long legs is clever as a story and incredibly creative in how interactive it is for the reader (follow it through all the way to the end). Lutz uses methods you could only use in online storytelling. Recommended Reading: The Hero With A Thousand Faces  by Joseph Campbell Save The Cat!  by Blake Snyder The Seven Basic Plots: Why We Tell Stories  by Christopher Booker 20 Master Plots And How to Build Them  by Ronald Tobias 10 Rules Of Writing  by Elmore Leonard Putting Story To Work: Snowfall Snowfall.  You’ll either think of this as something from winter, or you’ll think of an avalanche and a 2012 online article from the New York Times. With Snowfall, the Times put forth an amazing effort to tell a story online like no one else had done before. They followed up their Pulitizer Prize-winning Snowfall with The Jockey and A Game Of Shark And Minnow; other publishers followed suit, covering stories about Greenland and the Iditarod. Big and flashy stories seemed to be the direction the web was heading. Dissecting How Snowfall Worked Lets take a look at Snowfall. In this classic man vs. nature true story, the Times started with the climactic moment of the avalanche. They got you hooked because you met characters in danger and distress and would hopefully keep reading to know what happened to them. Next, they filled in the backstory, introducing new characters and telling us more about all of the characters in a personal way so that we could identify with their humanity. After revealing the climax, they started back at the beginning so that the reader could put what they just read in context. They broke the story up into chapters, which helped keep the reader from getting confused. Snowfall is a long piece, and chapters help guide the reader through it. The Times used interactive maps and graphics, pull quotes, photos, and video to flesh out the story in an attempt to create extra content that was related, but not necessary, to reading the story. Readers could plow on through the text and read just the story, or they could venture into these extra elements and learn a bit more. This was no article. It was a story,  a true one, and the Times meant to put you right there, on the mountainside, to experience it.

Hazards Assignment Example | Topics and Well Written Essays - 2250 words

Hazards - Assignment Example The respiratory hazard has to do with dangers that are associated with works using respiratory protection, especially for the first time. In such cases, they may fail to use them properly and as a result, expose themselves to health risks by inhaling poisonous gases. Those affected are mostly working in emergency and fire rescue services where they are perpetually exposed to harmful fumes; other instances include when people work in areas of low oxygen concentration (Methner, 2000), workers welding in confined spaces, as well as abrasive blasting especially during mining. The risk assessment can be described as relatively high since the use of respiratory protection systems is common in the industrial sector. Incidences of contamination are likely to occur with a great deal of frequency since not many people are aware of all the protective measures. According to the 1910.134(a)(2), a respirator should be provided to all the employees as well as any other equipment necessary to ensure they are fully protected from respiratory hazards; the employer should be in charge of protecting and ensuring they are functioning safely and efficiently.The mitigative action that should include ensuring that the safety requirements are followed and the respiratory devices provided are functional after being inspected under the requisite standard regulation. In addition, employees should be furnished with training so that they can identify possible threats and take measures to protect themselves.

An author thesis paper on 4 of J.D Salingers works Term

An author thesis on 4 of J.D Salingers works - Term Paper Example This paper will, therefore, attempt to connect Salinger’s portrayal of children’s innocence based on the four works as named above. We will do a book-by book analysis of his depiction of children to come to a common conclusion... 2.0. Discussion. 2.1. The Catcher in the Rye. This novel was originally written for the adult audience. The book’s adolescent themes such as teenage alienation, confusion, angst, and rebellion however, found more favour among the youth, turning it into a teenage novel. The novel begins with Holden’s narration of events in the past at his school. Through the narration, we see Holden as a victim of circumstances when he loses his school’s football team equipment in the subway prior to the football match that afternoon leading to subsequent cancellation of the match. As a result, he is suspended from school until after Christmas (Crawford 26). Although Holden escaped from school to the Edmont hotel in New York, it is in a bid to get away from conflict and confrontation with his school mates as he engages in a fight with his roommate Stradlater. Later, Holden develops sexual desires and ends up with a prostitute in his room. This is quite innocent and coming of Holden who is in his adolescence, full of desire for sexual exploration. When he brings the prostitute to his room, he does not judge her as harsh as society does as to him, she is just a normal human being who deserves right treatment and respect. Even when she leaves without him having slept with her, he still pays him and thanks her for coming. This shows the innocence of a boy just caught up in the developments of life. Holden engages in drink after his friend, Sally, refuses to elope with him. This he does out of pure frustrations as his sexuality is at peak, but does not wish to enjoy it with anyone but that whom he loves, which is Sally. When he rejects his innocent desire to have her all alone to himself, he has no one to talk to and the on ly way he can deal with the frustration is by drinking it down. His frustrations force him into his parent’s house to see and talk to his sister, Phoebe. The two talk and Holden shares his innocently misinterpreted wish to be a catcher of children in the rye to help prevent them from losing their innocence (Crawford 43). While at Mr. Antolini’s house, Holden is disgusted at what he thinks is a homosexual move by the host toward him. This shows that despite Holden’s sexuality at peak, he regards some things such as homosexuality as immoral and that it should not be tolerated when he leaves Antolini’s house immediately. His allusions toward the end of the novel about being mentally ill and living in a mental hospital shows an innocent childish wish to stay away from the realities of life by staying secluded in a place of no reality. As was his dream to save the children in the rye from the harshness of life, so does he wish to forever stay in the innocence of childhood. 2.2. Franny and Zooey. Franny and Zooey are brother and sister, the youngest members of the glass family. Zooey is a genius while Franny

Comparing and Contrasting the poems The Seduction and Cousin Kate :: English Literature

Comparing and Contrasting the poems The Seduction and Cousin Kate. In this Essay I am going to be comparing and contrasting the poems â€Å"The Seduction† by Eileen McAuley and â€Å"Cousin Kate† by Christina Rosetti. I will also be analysing them using quotations to support what I’ve been saying. One poem was written in the nineteenth century and the other was written near the end of the 1900’s. This is just one of the differences I will be discussing in the following essay. I am going to begin with â€Å"The Seduction.† This poem is about a teenage girl who goes to a party. She meets a boy and starts falling head over heals in love with him because she is unable to see he is misleading her. She can’t understand that when he takes her to the docks he is only interested in sex and not her. He departs after he has got what wanted, leaving her pregnant. She is then left to face the scorn of her neighbourhood and realise she has been betrayed by the fake reality of her teenage magazines. In the first stanza of the poem, there are quotations such as â€Å"quiet bricks† and â€Å"Far past the silver stream of traffic† which show us a quiet place where people won’t see what the couple are about to do. â€Å"Blind Windows† is and example of personification which tells us about the neighbourhood’s view. They don’t want to see the problem of underage sex which the word â€Å"Blind† articulates. In general this paragraph is using beautiful words like â€Å"silver†, â€Å"morning† and â€Å"quiet† to contrast with the dull and bleak events about to unfold. Stanza two and three show how the boy is pushing the girl into this while she is unawares. An important quotation is â€Å"fumbled in a bag†. This shows that the boy is an inexpert lover. â€Å"His leather jacket creaked madly† could be connected with the last quotation. This shows that maybe he is seen as a bad boy and is only sleeping with the girl to uphold his reputation. Even if this is not the case, you can tell that he has no feelings for the girl when the poem goes onto say â€Å"he muttered little slag†. Next the poem tells us about the circumstances on which the couple met – at a party. It is at this point that the vital words â€Å"quite enchanted† and â€Å"her eyes were wide and bright† show us just how naà ¯ve the girl is. She is easily guided. Another important piece of evidence is when the boy states â€Å"eating me dinner†. The boy’s words tell us he is of a local working class background

A Study of the Information Seeking Behavior of Undergraduate Students Essay

1.Introduction Information seeking behavior has been studied in several groups in recent decades. Different people have different information seeking behaviours, and this proposal chooses to a study the information seeking behaviours of undergraduate students. First of all, I want to provide some general knowledge of information seeking behaviour. Information seeking is one of the fundamental activities that undergraduate students practice in the process of gathering information and building knowledge. The information seeking behaviour begins when the information seeker realizes that he or she is lacking some knowledge which will help her or him fulfil a higher level goal and college students mainly seek information to fill in the gap that occurs basically as a result of lack of information regarding a specific topic. Information seeking behaviour refers to the way people search for and utilise information. Wilson (2000) described that information behaviour as the totality of human behaviour in relation to sources and channels of information, including both active and passive information-seeking, and information use. He described information seeking behaviour as purposive seeking of information as a consequence of a need to satisfy some goal. Information seeking behaviour is the micro-level of behaviour employed by the searcher in interacting with information systems of all kinds, be it between the seeker and the system, or the pure method of creating and following up on a search. In this report, I will present more information about information seeking behaviour of undergraduate students. 2.Aims and Objectives   Some scholars have investigated the relationship between information seeking behaviour, personality and approach to studying (Jannica, 2000). However, this proposal will focus on the undergraduate students. The research question for this study will be centred on where did the students get information from when they are lacking in knowledge? Furthermore, the study will examine the influence of students’ gender and course of study on the pattern of information seeking by the students.In addition, more specifically this study is designed to explore the following questions and the methodology of the study is designed to answer these questions.

Tree Trunk Biology and Basic Wood Structure