Project Report on Facebook Viral Social Media

Essay on Gender Equality Example | Topics and Well Written Essays - 1500 words

On Gender Equality - Essay Example Not simply the physical contrasts of these two, even at their physiological reactions and to different fields. The general public is simply having confusion about the distinctions of the two genders that is the reason clashes emerge. We can look carefully to how we can connect these two genders. In any case, to improve in the event that we perceive first what are their disparities for us to have the option to associate them and resolve the reasons why clashes emerge. As it were, let us take a gander at the two sides on them and settle at the center and comprehend their responses or reactions. With regards to physical appearance men has more characterized muscle structure than ladies. They are the person who are a lot of equipped for lifting overwhelming things when contrasted with ladies in light of the fact that their physical limit is fit for such work. The cerebrum structure of men is not quite the same as ladies. They have more slender corpus callosum. This is the one that interfaces the two parts of the mind. The left half of the mind is the one liable for logical reasoning. Furthermore, this is the point at which the young men can step up to the scores of ladies since men are acceptable with numbers (Turner, 1997). With regards to sexual urges, men are more visual than ladies. Visual things can normally trigger their desires contrasted with ladies. With regards to tuning in, men as a rule have distinctive sort of conduct. In the exploration of Deborah Tannen (1990), she discovered that men will for the most part eye on something different while tuning in to someone. At the point when you converse with them they don't take a gander at you straight however will be looking at different things in the environmental factors. She likewise found at his examination that even at the advancement of men will remain as the proof of the fact that they are so unique to ladies. They for the most part set up holding with different young men with physical exercises; they don't make talking as a mode for closeness to different young men. At the point when it terms to order making, men are more straightforward to what they need and the requests that they offer as indicated by Theiderman. She even expounded that even in posing inquiry there is this line isolates men from ladies. Men are not into subtleties and will pose less inquiries. Men pose inquiries since they need to know something. Their motivation of asking is evidently to accumulate data. Ladies Genuinely, ladies have less muscle definition. Rather they are worked with the end goal of origination and along these lines bear the endowment of conveying their young. As to cerebrum structure, ladies are have a thicker corpus collusom and are accordingly equipped for performing multiple tasks when contrasted with men. As far as sexual urges, ladies are more into contact than visuals. They are effectively stirred when contacted and not simply by visuals. As far as tuning in, ladies take a gander at their accomplices when tuning in. They set their eyes to there companions when listening since it is their method of indicating that their consideration is set to discussion. As to making orders, ladies are gentler in providing orders. They as a rule use slogans and will typically utilize phrases that request affirmation yet in away proposing her own thought or requesting others to affirm with her, (Thiederman). Young ladies build up an alternate vehicle of holding with different young ladies. They enjoy their opportunity to talking as setting up nearer relationship with different young ladies, (Tannnen, 1990). Young ladies as a rule trade mysteries and discussion about a consistent theme when contrasted with young men. For them, on the off chance that they invest energy for chatting with other young lady

Beckon founder - Jochen Frey - about its business model

Beckon founder - Jochen Frey - about its business model INTRODUCTIONMartin: Hi, this time we are in San Mateo in the Beckon office with Jochen. Jochen, who are you and what do you do?Jochen: My name is Jochen Frey, I am the co-founder and CTO of Beckon. And what we do is that we unite all data for marketers in one place so they can finally figure out what works and what doesn’t work, mostly by themselves.Martin: Tell us about your background, Jochen.Jochen: I’m from Germany obviously. I studied software engineering and medicine and then after having started my first company during University even, I decided that I wanted to come to the United states and work here. I was looking for adventure, essentially what it boiled down to and I’d say I’ve found plenty of that.Matin: Okay, great.BUSINESS MODELMartin: Let’s talk about the business model of Beckon, can you tell us briefly how it works?Jochen: Beckon is the software as a service, so we deliver the software mostly for web interface integrations to our customers. Our customers ar e marketers, cross-channel marketers, CMOs, very senior marketers and what we delivered for them is an integrated, normalized, standardized view of all the data which they can then use to make better decisions on a day-to-day basis as opposed to after the fact, as well as use it for their modeling of how they’d like to change if they spent money differently for example.Martin: You are using a very interesting mode of how you aggregate those data, can you explain to us it works?Jochen: Sure, obviously everybody asks us, are you using those APIs? Which kind of APIs do you use? And we’re like; it’s really not the way to go. In order to make marketers happy you have to really be successful there, you have to load data from all sources out there whether they are online, offline digital, non digital, whatever it is you have to be able to get that. And the shortest version of it is, we also call ourselves sometimes the trip.it for marketers which is you can get data via email into Be ckon which enables so many systems that you otherwise couldn’t get the data from an automated basis. With that said, we’re using whatever it takes whether it’s email, or APIs, or SFTP server or whatever it takes, it really is where it’s at but mostly email.Martin: With what type of metrics are you helping CMOs to perform better in their marketing?Jochen: Like leaders of every other business functions, CMOs in the end should be accountable and would like to be accountable for return on investment. And a lot of them are really desperate to have good reports to show to their board or to their CFO because every other business functions has those. Now, it is really hard to measure that in a meaningful way and get all the data together in a meaningful way. So, in order to get there and in order to manage it well, you really want to take it one level down from there. And things that matters to marketers are the impressions that you have, how many people in the B2C world; how many p eople that are aware of me; the engagement; how many people are engaging with my brand, replying to twitter, forwarding things to their friends, those type of things; and then the revenue, obviously; and then typically the retaining people in the mix. So, the metrics that you use to do this and the interesting pieces are marketing spend, how much do they spend and on what obviously. And then the marketing activity metrics, ‘I have sent out emails, I have put them in bill boards, I’ve put them 10 seconds on television, television spots What are the outcomes? How many people have watched it the television spot; how many people retweeted my tweet, those types of things; and lastly the business outcomes, when available. More often they are not, but when they are available, this is how many peopleâ€"what people bought . So those are high level metrics, there is a set of metrics coming up that has been next to impossible to measure but now with Beckon you can which is things like earn ed or unpaid. So typically you pay for a television commercial, that is paid but when the television commercial gets aired you can as well put on your website supporting information or something like that, that’s owned. I own my website, I can put it there and people will see it if they come. And then there is earned which is the people, consumers, whoever saw it and liked it and then retweeted it or like it on facebook or talked to their friends about and then you can measure those types of things. Obviously, you want campaigns or you are going to do more things where you get the free kind of marketing. The earned kind we are being able to measure that and resonates incredibly well with marketers who need to be more efficient doing what they are doing.CORPORATE STRATEGYMartin: In terms of corporate strategy, there are so many predictive analytic start-ups over here in the Valley and what makes you different and why is it that you are trying to solve one of the problems?Jochen: We ll, first of all we are not a predictive analytic start-up, we are all about bringing data together so it becomes actionable for marketers. Many people are trying to go out there and say ‘Make things tell me what to do’ predictive analytics or ‘tell me why it’s going to happen’. Well that’s nice when you can do it, but until we get there it’s really nice as well to see the thing I just did, did it work or did it not work because if it worked I’ll do more of it and if it didn’t work, less of it, so. We believe that the way marketing works is not like one model where you come up with a number saying I should spend 30% on television and 70% on digital and then you manage through that number, that seems bizarre to me. An organization should be able to make a million little decisions everyday where people make just better decisions and you acquire capability in house and for that you need a place where people can look at the data and agree on the data and act on it and that’s where we think the market is right now. Predictive will happen but first you need the data in a form and in a place where you can act on it. CFOs, Financial people would not stand for what marketers do right now. You can’t have your expense report and you just put your receipts into a mailbox and then at the end of the year you go and you want a report and go through the mailbox and sort through the whole thing. No firms function would stand for it, but this is how marketing works today. You do all of those things, there’s data coming out, it sits in places where it doesn’t come together and then you try to make sense of it. If you make sense of it and you gathered and put it in a place, while CFOs press a button and they’ll know how much money they’ve made; they know how much more they need to spend on salary. Marketing typically not so much and it’s not because marketers are not willing or not good doing it, it’s just the data has exploded around them, it us ed to be 4 or 5 channels; radio, television, and other forms. Now it’s 25, 30 channels, you can’t do that in your heads anymore.MARKET DEVELOPMENTMartin: Let’s talk about Market development and especially starting with the ecosystem, can you briefly explain how the eco system for marketer works?Jochen: The eco system I think in my mind there are two eco systems and that is how marketers execute it right now: it’s either in-house or with agencies or with technology; and then there is within technology. And within technology, the landscape that is important to us is that there is more and more channels that marketer can execute whether with Twitter or Facebook or Pinterest that came in over the last year or so, just more and more of those. And there are fantastic systems for just mostly any of the channels, how do you engage with twitter, or email systems very mature market but highly sophisticated. Those are execution systems that are really really good, doing analytics in c hannel, they can tell you if the email works better when you send it at 7 o’clock in the morning or at 10 o’clock in the morning; if with this subject line or another subject line; they are really really good at AB testing marketers or whatever you want. What we do is that we take the outputs from all those systems and say, how many emails did you send; what types of people did you send them to; and what are the open rate, click rates did you get. So for email if you look at it, there still only 5 or 6 metrics that matter:how many did you sent,how many bounced,how many got opened,how many get clicked,how many got forwarded,how many Unsubscribed, that’s 6.And it doesn’t matter which email system it is, it’s always the same thing, so we’ve done this, we’ve mapped what we called the marketing Genome which is a way to tell marketers that taxonomy matters. So we map the channels, we map the metrics and the eco system for us is that all the systems that marketers use to do s omething come up with data that they then use to look at if it was successful or how successful it was or not and that’s the data that we put together. So, we’re in many ways, an analytic layer on top of execution systems.ADVICE TO ENTREPRENEURS FROM JOCHEN FREY In San Mateo we talked with German entrepreneur Jochen about the business model and the history of Beckon. Furthermore, Jochen shares his learnings and advice for young entrepreneurs. The transcript of the interview is provided below.INTRODUCTIONMartin: Hi, this time we are in San Mateo in the Beckon office with Jochen. Jochen, who are you and what do you do?Jochen: My name is Jochen Frey, I am the co-founder and CTO of Beckon. And what we do is that we unite all data for marketers in one place so they can finally figure out what works and what doesn’t work, mostly by themselves.Martin: Tell us about your background, Jochen.Jochen: I’m from Germany obviously. I studied software engineering and medicine and then after having started my first company during University even, I decided that I wanted to come to the United states and work here. I was looking for adventure, essentially what it boiled down to and I’d say I’ve found plenty of that.Matin: Okay, great.BUSINESS MODELMart in: Let’s talk about the business model of Beckon, can you tell us briefly how it works?Jochen: Beckon is the software as a service, so we deliver the software mostly for web interface integrations to our customers. Our customers are marketers, cross-channel marketers, CMOs, very senior marketers and what we delivered for them is an integrated, normalized, standardized view of all the data which they can then use to make better decisions on a day-to-day basis as opposed to after the fact, as well as use it for their modeling of how they’d like to change if they spent money differently for example.Martin: You are using a very interesting mode of how you aggregate those data, can you explain to us it works?Jochen: Sure, obviously everybody asks us, are you using those APIs? Which kind of APIs do you use? And we’re like; it’s really not the way to go. In order to make marketers happy you have to really be successful there, you have to load data from all sources out there whethe r they are online, offline digital, non digital, whatever it is you have to be able to get that. And the shortest version of it is, we also call ourselves sometimes the trip.it for marketers which is you can get data via email into Beckon which enables so many systems that you otherwise couldn’t get the data from an automated basis. With that said, we’re using whatever it takes whether it’s email, or APIs, or SFTP server or whatever it takes, it really is where it’s at but mostly email.Martin: With what type of metrics are you helping CMOs to perform better in their marketing?Jochen: Like leaders of every other business functions, CMOs in the end should be accountable and would like to be accountable for return on investment. And a lot of them are really desperate to have good reports to show to their board or to their CFO because every other business functions has those. Now, it is really hard to measure that in a meaningful way and get all the data together in a meaningful way. So, in order to get there and in order to manage it well, you really want to take it one level down from there. And things that matters to marketers are the impressions that you have, how many people in the B2C world; how many people that are aware of me; the engagement; how many people are engaging with my brand, replying to twitter, forwarding things to their friends, those type of things; and then the revenue, obviously; and then typically the retaining people in the mix. So, the metrics that you use to do this and the interesting pieces are marketing spend, how much do they spend and on what obviously. And then the marketing activity metrics, ‘I have sent out emails, I have put them in bill boards, I’ve put them 10 seconds on television, television spots What are the outcomes? How many people have watched it the television spot; how many people retweeted my tweet, those types of things; and lastly the business outcomes, when available. More often they are not, but when they are available, this is how many peopleâ€"what people bought . So those are high level metrics, there is a set of metrics coming up that has been next to impossible to measure but now with Beckon you can which is things like earned or unpaid. So typically you pay for a television commercial, that is paid but when the television commercial gets aired you can as well put on your website supporting information or something like that, that’s owned. I own my website, I can put it there and people will see it if they come. And then there is earned which is the people, consumers, whoever saw it and liked it and then retweeted it or like it on facebook or talked to their friends about and then you can measure those types of things. Obviously, you want campaigns or you are going to do more things where you get the free kind of marketing. The earned kind we are being able to measure that and resonates incredibly well with marketers who need to be more efficient doing what they are doin g.CORPORATE STRATEGYMartin: In terms of corporate strategy, there are so many predictive analytic start-ups over here in the Valley and what makes you different and why is it that you are trying to solve one of the problems?Jochen: Well, first of all we are not a predictive analytic start-up, we are all about bringing data together so it becomes actionable for marketers. Many people are trying to go out there and say ‘Make things tell me what to do’ predictive analytics or ‘tell me why it’s going to happen’. Well that’s nice when you can do it, but until we get there it’s really nice as well to see the thing I just did, did it work or did it not work because if it worked I’ll do more of it and if it didn’t work, less of it, so. We believe that the way marketing works is not like one model where you come up with a number saying I should spend 30% on television and 70% on digital and then you manage through that number, that seems bizarre to me. An organization shoul d be able to make a million little decisions everyday where people make just better decisions and you acquire capability in house and for that you need a place where people can look at the data and agree on the data and act on it and that’s where we think the market is right now. Predictive will happen but first you need the data in a form and in a place where you can act on it. CFOs, Financial people would not stand for what marketers do right now. You can’t have your expense report and you just put your receipts into a mailbox and then at the end of the year you go and you want a report and go through the mailbox and sort through the whole thing. No firms function would stand for it, but this is how marketing works today. You do all of those things, there’s data coming out, it sits in places where it doesn’t come together and then you try to make sense of it. If you make sense of it and you gathered and put it in a place, while CFOs press a button and they’ll know how mu ch money they’ve made; they know how much more they need to spend on salary. Marketing typically not so much and it’s not because marketers are not willing or not good doing it, it’s just the data has exploded around them, it used to be 4 or 5 channels; radio, television, and other forms. Now it’s 25, 30 channels, you can’t do that in your heads anymore.MARKET DEVELOPMENTMartin: Let’s talk about Market development and especially starting with the ecosystem, can you briefly explain how the eco system for marketer works?Jochen: The eco system I think in my mind there are two eco systems and that is how marketers execute it right now: it’s either in-house or with agencies or with technology; and then there is within technology. And within technology, the landscape that is important to us is that there is more and more channels that marketer can execute whether with Twitter or Facebook or Pinterest that came in over the last year or so, just more and more of those. And the re are fantastic systems for just mostly any of the channels, how do you engage with twitter, or email systems very mature market but highly sophisticated. Those are execution systems that are really really good, doing analytics in channel, they can tell you if the email works better when you send it at 7 o’clock in the morning or at 10 o’clock in the morning; if with this subject line or another subject line; they are really really good at AB testing marketers or whatever you want. What we do is that we take the outputs from all those systems and say, how many emails did you send; what types of people did you send them to; and what are the open rate, click rates did you get. So for email if you look at it, there still only 5 or 6 metrics that matter:how many did you sent,how many bounced,how many got opened,how many get clicked,how many got forwarded,how many Unsubscribed, that’s 6.And it doesn’t matter which email system it is, it’s always the same thing, so we’ve don e this, we’ve mapped what we called the marketing Genome which is a way to tell marketers that taxonomy matters. So we map the channels, we map the metrics and the eco system for us is that all the systems that marketers use to do something come up with data that they then use to look at if it was successful or how successful it was or not and that’s the data that we put together. So, we’re in many ways, an analytic layer on top of execution systems.ADVICE TO ENTREPRENEURS FROM JOCHEN FREYMartin: Assuming one of your German friends comes to you and says, ‘Jochen I want to start my own company’, what would you advice him? What should he do and what shouldn’t he do?Jochen: I am laughing because there has been so much glamour around starting your own company and everybody is supposed to do it, at least around here it’s that way that people come up I’ve talked to people and I’ve met a lot of people who are in their 25 and think they are late to start their own company: ‘it’s too late, you should do it right in the university’ or whatever it is. And I laughing because there is such a glamour around it and the reality is simply not as rosy. Everybody knows that it’s incredibly hard work but I am not sure if everybody knows that failure is more likely than success, even moderate success. Some of the VCs told me that a third of the companies do well, a third break-even, and a third just burns out. So don’t assume that it’s glamorous, don’t assume that you’re going to make a lot of money. Chances are if you have a good job at Google or some such place, you might make more money in 10 years of your life. Be prepared to put 5 to 10 years into it, probably more like 10 now a days and be prepared to work incredibly hard. So, I think that people are built for that and who actually don’t have much of a choice in doing something different and really be happy, then you absolutely have to do this. But think hard about it, don’t do it for th e glamour.The other thing is find a good partner to do it with, if you can help it don’t do it by yourself, find somebody that you see eye to eye with, it’s so important. There are going to be bad days, there are going to be really really bad days and you want someone who you can rely on good judgment and for strength and for just the support in general. It’s a total roller coaster, the same day you can just be so excited and then so disappointed. The highs and lows of emotions are amazing.In terms of how to actually how to do it, many people have said that and I think you should pick something you care about, you have to be able to care about it even when you are not making a lot of money and maybe you never will and you still you want to be able to feel like it’s been worth the time, the years, things you haven’t done. You want to be able to look back and say that it was absolutely worth the shot, it was worth trying. I think those are probably the major ones.Martin: Ok ay. Jochen, thank you very much for your time. And as Jochen said, it is very important that you find the right co-founder, maybe you look around your people, your friend or maybe your co-students and see who would be willing and able to start a company with you. Thank you very much.

A Look Inside The WorldCom Scandal Essay - 945 Words

WorldCom was the ultimate success story among telecommunications companies. Bernard Ebbers took the reigns as CEO in 1985 and turned the company into a highly profitable one, at least on the outside. In 2002, Ebbers resigned, WorldCom admitted fraud and the company declared bankruptcy (Noe, Hollenbeck, Gerhart, Wright 2007). The company was at the heart of one of the biggest accounting frauds seen in the United States. The demise of this telecommunications monster can be accredited to many factors including their aggressive-defensive organizational culture based on power and the bullying tactics that they employed. However, this fiasco could have been prevented if WorldCom had designed a system of checks and balances that would have†¦show more content†¦The CFO Scott Sullivan forced his henchman, David Myers to see to it that accruals were released from various business units including UUNET. When Myers ordered the accrual release from UUNET’s CFO, David Schneeman, he met resistance. Myers got angry with Schneeman and ultimately found another person to complete the accrual release in order to appease Sullivan, who worked for Ebbers (Kaplan Kiron, 2007). Bullying was another tactic of this company. Workplace bullies typically target independent employees who refuse to be subservient (Weidmer, 2011). For instance, when Cynthia Cooper, an internal auditor, was made aware of a questionable transfer, she brought it up at an audit committee meeting. After the meeting, Sullivan screamed at her and told her to stay away from that account (Kaplan Kiron, 2007). Additionally, victims of workplace bullying may experience various symptoms such as weight loss and difficulty sleeping (Namie, 2003). This is exactly what happened to accounting manager Betty Vinson. Sullivan bullied Vinson into releasing accruals. Vinson was eager to maintain her status and did as requested, more than once. Vinson began to lose weight and sleep due to the bullying she experienc ed and the guilt she carried (Kaplan Kiron, 2007). Preventative measures could have been instituted to avoid the WorldCom corporate fraud. First, WorldCom should have had an external Board of Governors comprised of businessmenShow MoreRelatedThe Sarbanes Oxley ( Sox ) Act Of 20021617 Words   |  7 Pagesthis area. Brief History of SOX Enactment The Sarbanes-Oxley Act of 2002 was created by Congress in response to financial scandals. There were several incidents which contributed to the need for legislature such as SOX. For purposes of brevity, the focus here will be on two of the largest financial scandals leading up to the passage of SOX, which are of those of Enron and WorldCom. In October 2001, Enron announced it was reducing after-tax net income by approximately $500 million shareholders’ equityRead MoreThe Sarbanes Oxley Act And Enron Essay1565 Words   |  7 Pageslaw in 2002 and it was ment to ensure that publicly traded companies complied with policies that made their financial records honest and not distorted to make them look better or to make them look worse. This was supposed to cut down on the corporate fraud with accounting. This all started because some companies such as, Enron and WorldCom. Enron was reporting inaccurate trading revenues by acting as a middle man in partnerships and selling back and forth these partnerships and crediting Enron for theRead MoreSarbanes Oxley Federal Law1073 Words   |  5 Pagesattractiveness of the United States for investors. The most notable cases of accounting malpractice include such scandals as Enron Corporation, Tyco International PLC, and WorldCom (Engel, Hayes, Wang, 2007). These companies we re extremely concentrated on increasing profit in an unfair way by providing investors with falsified financial statements. As a result of these public scandals, it was a need in new more strict regulatory standards in terms of protecting investors from fraud activities ofRead MoreThe Sarbanes Oxley Act ( Fraud )1075 Words   |  5 Pages Fraudulent activities and embezzlement are more prevalent in organizations than most people think. Because of the multitude of previous scandals, the Sarbanes-Oxley Act has required all publicly traded U.S. companies to have internal auditing and internal controls to check for fraudulent activity and embezzlement. While the Sarbanes-Oxley Act only applies to public businesses, the requirements of it should be applied to all types of businesses, even universities. 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WorldCom overseers effectively exaggerated the association s bookkeeping numbers, enlargement theRead MoreAccounting Fraud And The Financial Fraud1761 Words   |  8 PagesIntroduction WorldCom CEO Bernard Ebbers, former partner said â€Å"He didn’t know anything about the long distance or telephone business, but he knew how to read numbers, he was a number cruncher.†(â€Å"Inside†) This should have been a warning sign to those investing in the company that Ebbers wasn’t the best choice to run the 2nd biggest telecom company in America. WorldCom was just one of many accounting frauds that took place in the early 2000’s. But unfortunately that trend of dishonest accounting didn’tRead MoreManagement Theories And Ethical Theories2085 Words   |  9 Pagesaccounting practices. Cooper battles with the Board on exposing the company and letting everyone know what is going. Bernie Ebbers is the CEO of the company; he has built up the company to be the super-giant it has become. David Myers is the controller of WorldCom that allowed these practices to go on and would be the nail on the coffin to help Cynthia Cooper close her case o n the accounting procedures that were used and how everything happened. Many other people had a role in exposing and operating this scamRead MoreThe Sarbanes Oxley Act Of 20022394 Words   |  10 Pagesbusinesses still functioning today.â€Æ' Introduction Most people remember the Enron scandal that surfaced in 2001 and took down the goliath company within months. The corruption and greed that surfaced in the months after Enron went into bankruptcy was astounding and has been studied over and over again as to how exactly it was allowed to happen. Enron, combined with the bankruptcy of other giants such as Tyco and WorldCom, all due to corporate corruption and greed lead to the creation of the Sarbanes-Oxley

Sea Can Hydroponics Project - 719 Words

The University of Manitoba Efficient and Renewable Technology Hub (UMEARTH) is applying for $200 to be used to cover costs for our Sea Can Hydroponics project. UMEARTH was recognized as a technical society in 2015. Our goal is to bridge the gap between engineering students and the sustainable technology industry. Our past initiatives have included a speaker series, a wine and cheese event, and several projects carried out in conjunction with the Physical Plant. UMEARTH understands that there is a growing need for fresh food in northern communities in Canada. In developing and producing a hydroponic farming system within a shipping container, we are aiding access to certain limited foods. With the system being in a sea can,†¦show more content†¦It provides them an opportunity to implement what they have learned in class towards hands-on involvement and research. Within the project, there are teams dedicated to completing our design’s electrical, mechanical, structural and grow system aspects. Students are given an opportunity to work together simultaneously through the effort of promoting and fundraising for the student group. Involved students have commitment into completing this project, with a group of over a dozen people regularly attending a weekly meeting. We discuss all elements related to the project including, but not limited to, research, implementing designs, trials, budgets and fundraising. This project is expected to take two years to complete, so there is opportunity for more than one year of engineering students to be able to take part in the design-build of this project. We have three generous mentors assisting us on this project. Danny Mann, P.Eng. is a team advisor and is the Department Head of Biosystems Engineering on campus. Derek Neufeld is another of our advisors. He is a graduate of the University of Manitoba and works in the renewable energy sector. Derek is able to provide relevant information from a business aspect as he runs his own company called Dragon Engineering. Lastly, Reza Fazel-Darbandi is a graduated engineer specializing in hydroponics, having his ownShow MoreRelatedThe World Of The New Country977 Words   |  4 Pageslow in the sea. These were designed to break the large waves coming towards the sea. Oceania: The Atlantis Project Appropriately named Oceania, this new country is expected to be built off the coast of Panama, 50 miles due east. Oceania will utilize ocean pontoon floating technology, similar to that used by the Saigon Floating Hotel, off the coast of Saigon, Vietnam, which was designed by Sten Sjostrand. 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Dimensions of Diversity Free Essays

There is much lip service given these days to the concept of diversity in the workforce. The reason that it is â€Å"lip service† is that many people only have a vague understanding of what a diverse workforce actually is and why diversity is highly important within the business world. There are a number of reasons why a diverse workforce is an effective workforce. We will write a custom essay sample on Dimensions of Diversity or any similar topic only for you Order Now On a baseline level, a workforce that incorporates various dimensions of diversity will never be a stagnant work force. That is, when the people who make up the work force come from a multitude of backgrounds, there will be a variety of different perspectives offered on various business decisions. For example, if there is a question regarding how to market a specific product to a specific group of people, would it not be wise to have individuals from that specific group of people part of the decision making process regarding the actual marketing plan? It is surprising that there will be a number of companies that will actually exclude the targeted group from the planning stages. This is terrible management and will only lead to a number of missteps and oversights that could have easily been corrected had a more diverse workforce been employed. Also, incorporating dimensions of diversity in the workforce is the moral thing to do. To have a workforce that is exclusionary is no different than a cancerous growth at the epicenter of the company. Lack of diversity will eat away at a company until it can not function and, in the modern era, a workforce that is not diverse does not belong in the modern era at all. How to cite Dimensions of Diversity, Papers

Management Styles in the Workplace Essay Example

Management Styles in the Workplace Essay Management Styles in the Workplace Purpose Statement: My purpose today is to inform you on four different management styles in the workplace. Thesis Statement: It is important for managers to understand their management style when certain situations arise in the work place, by knowing your management style you will become a better leader. Introduction:Have you ever been told, â€Å"Do it this way or don’t do it at all?† if so do you know what type of leadership or management style this. Well today, I’m going to inform you about four different type of management styles; democratic, autocratic, paternalistic, and laissez-faire. Also, I am going to explain the advantages and disadvantages of each management style.Main Point 1: Democratic Management Style A. What is it? a. According to Building a Management Style, Democratic management builds commitment among employees in order to generate new ideas. It is one that seeks input from all employees and allows the staff to use their own work methods, to get the task done in a timely matter. The Democratic Management Style is similar to the participatory leadership style because it produces moderate task efficiency but high satisfaction, according to the textbook. These two types of management style result in a transformational leadership approach according to the publication by Larry Thompson. This approach results in staff empowerment by making the staff or team feel that they are part of the decision making process, which will motivate your team and generate new ideas. B. What are the Advantages and Disadvantages a. Advantages: i. It is people centered ii. Encourages others to share ideas iii. Tolerating alternative views (understanding at there is more than one way of accomplishing the goal) b. Disadvantages: i. The manager could be taken advantage of due to employees not working to their full potential. ii. Moderate task efficiency iii. Slow down decision making process Main Point 2: Autocratic Management Style A. What is it? a. According to Building a Management Style autocratic managers do a complete 180 has far as treating his/Her staff. The book states this type of manager is single-minded about getting long-term results, and help from others. b. Autocratic management style is very similar to high directive leadership style studied in the textbook, such as; productivity is high, with little concern for people and their satisfaction level. The autocratic management style only offers one-way communication, and that is through the leader. This type of management style falls into the transactional theory according to the publication by Larry Thompson. B. What are the Advantages and the Disadvantages?a. Advantages: i. Although this type of management style seems pretty forceful there are many advantages. According to Managementstyle.org a few of the advantages are: 1. Instructions are forceful,2. can make fast decisions, 3. less unexpected side track situations due to lack of communication. b. Disadvantages: i. With such a Hitler style management approach there will disadvantages to using the autocratic management style, according to Managementstyle.org, such as: 1. The staff may feel useless as they are not consulted 2. Input from the staff is not allowed 3. Staff waiting on instructions (will cause delays) Main Point 3: Paternalistic Management Style A. What is it? a. According to learningmanagement2.com the paternalistic management style is combination of both democratic and autocratic management styles. Paternalistic managers will ask for the staff views and opinions, which allows them to feel involved, but in the end the manager will make the finial decision. b. According to Dr. Daniel Theyagu, who is a corporate trainer and seminar leader, suggest that by using the paternalistic management style approach, the leader will learn to move away from delegation to empowerment. i. Dr. Daniel Theyagu suggests leaders should stay involved with the development of their staff, so that the manager can be aware of his/her staff’s needs. ii. It is important for constant communication, to clear up any uncertainty among the staff and make sure everyone is on the same level for common values and goal of the project or task. iii. Dr. Daniel Theyagu also believes that when people feel involved they are more likely to ‘â€Å"buy in’ the visions and values of the leader.† Main Point 4: Laissez Faire Management Style:A. What is it? a. Laissez Faire Management style is also known as negligent leadership style in the textbook. According to the business dictionary website, laissez-faire management styles is a non-authoritarian approach to management. This type of manager feels that or â€Å"believes that people will excel when they are left alone to respond to their responsibilities and obligations in their own ways. B. What are the advantages and disadvantages?a. Advantages: According to about.com this type of management can be very effect if: i. When leaders are still there for consultation and feedback ii. Members are able to work alone and still be motivated iii. If Members are highly skilled, they do not need to wait on management to tell them how to complete the task. b. Disadvantages: In most cases the disadvantages out way the advantages because i. The lack of guidance may leave the staff feeling neglected. ii. According to the textbook, leader take no part in the decision-making process and offers little advice or direction. Conclusion: We will write a custom essay sample on Management Styles in the Workplace specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Management Styles in the Workplace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Management Styles in the Workplace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We are all managers of your own lives, but one day we will be leaders of others. Democratic management style allows others to take part in the decision-making process. Autocratic management style leaders make decisions without regards to others. Paternalistic allows for others input, but the decision is still up to the leader. Laissez-faire management style is a more hands off approach, and this type of leader style is not recommended for most situations. Knowing what the different types of management styles are, and what they mean, this can be an informative advantage to maybe using certain management styles in certain citations.